Waterford, MI

November, 2005

 

ISP Technologies Installed in New Entertainment Venue

 

BC Sound and Lighting of Battle Creek, Michigan, a long time dealer and contractor of ISP Technologies products, has expanded their operations and taken ISP with them!  ISP Technologies is very excited to announce that BC Sound and Lighting has recently moved into a 12,000 square foot, two-story building in the middle of the revitalized downtown area of Battle Creek.

Kerry Johnson, owner of BC Sound and Lighting, and Rich Ball, owner of Conversations Coffee House, teamed up to offer a retail store, an entertainment venue and a coffee house, all under one roof.

 

Doing extensive remodeling, BC Sound has expanded their retail store and installation business to include a new 300-seat entertainment venue outfitted with an ISP Technologies Reference Line 4215 Line Array System accompanied by 4 XMAX212 subwoofers.  The 4215 is a new high value, high performance 4-way, Active Line Array System. This unique dual element line array system delivers the most cost effective high fidelity line array system available from any manufacturer.   Fidelity is the first and most important design parameter of any ISP line array and the Reference Line 4215 is the first in a series of true 4-way active line arrays from ISP Technologies.  By using band optimized drivers in 4 separate frequency bands we can deliver a new standard in fidelity and high-level performance.  ISP Technologies new folded horn bass cabinet, the XMAX 212, must be experienced (and felt) to be believed. Capable of 136 dB peak output (at 1 meter), this exceeds, by about 4 dB, the output of high quality dual 18 reflex cabinets being driven by 2000 watts, and with lower distortion!

 

Kerry Johnson had this to say about his ISP system:  “Thanks again for the awesome sound system. I have been doing sound for about 20 years now. The 4215's are so loud and clear on the top that I can actually hear reverb on some of my program music I have never heard before. What can I say about the subs, these are the tightest folded horn bottoms that I have ever heard, They are so clean that I blind folded a friend and he thought they were front load boxes on steroids. This system absolutely rocks our new 300 seat concert venue. We have a new motto here at the BC Sound Venue, "We can give you more bass but you have to sign a waiver first." This is the loudest and clearest sound system in a 4 city area in west Michigan hands down. I have other club owners that have twice the boxes of other brands that don't do what our ISP rig does now asking me about our system. I have bands that want to play our new venue for free just to play through this system. We invite anyone to our venue that would like to demo the system.  Also thanks for coming down for our grand opening, how many other owners of sound company's would take the time to do that? Your Customer Service is 2nd to none! Keep up the good work.”